Business Development Associate

About Matasma

Matasma builds Intelligent Decision Systems that help medium and large enterprises connect data, decisions, and outcomes. We combine strategy, AI, and technology to enable CXOs, finance leaders, and business teams to move from reporting to real-time decision intelligence.

We’re a fast-growing consulting and product organization that blends deep business insight with intelligent automation, LLM-powered analytics, and AI-driven planning tools.

Role Overview

As a Business Development Associate, you will play a critical role in driving Matasma’s growth by identifying opportunities, nurturing customer relationships, and helping enterprise customers understand how intelligent decision systems can transform their financial and operational decision-making.

You will work closely with the Founder and Strategy team to translate market insights into actionable go-to-market initiatives, support deal cycles, and build a strong sales pipeline across consulting and SaaS offerings.

Key Responsibilities

1. Market & Pipeline Development

• Identify and qualify potential customers across finance, manufacturing, technology, and services sectors.
• Conduct research on target industries, CXOs, and organizations to uncover strategic entry points.
• Develop outreach strategies via LinkedIn, email, and events to build awareness and engagement.
• Maintain CRM hygiene and track progress from lead generation to conversion.

2. Customer Engagement & Solution Positioning

• Assist in discovery calls, understanding client needs, and mapping them to Matasma’s offerings (Decision Systems, CFO Intelligence Tools, AI-First Consulting).
• Prepare pitch decks, proposals, and business cases with tailored ROI narratives.
• Coordinate with internal product and consulting teams for demonstrations and solution alignment.
• Support end-to-end proposal management and follow-up communication.

3. Insights & GTM Enablement

• Track industry trends, competitor movements, and emerging AI/finance technology shifts.
• Develop content briefs and narratives for thought leadership posts, case studies, and webinars.
• Collaborate with marketing to drive visibility campaigns and build the Matasma brand presence.
• Analyze funnel data to suggest optimizations and feedback loops for the growth team.

Key Skills & Attributes

• Strong communication and storytelling ability, both written and verbal.
• Analytical and research-driven mindset with curiosity for AI, data, and finance.
• Comfort working in a startup or high-velocity environment.
• Organized, proactive, and detail-oriented
• Familiarity with B2B SaaS, enterprise consulting, or finance technology domains is a plus.

Qualifications

• Bachelor’s or Master’s degree in Business, Economics, Engineering, or related fields.
• 1–3 years of experience in business development, pre-sales, or consulting (preferred but not mandatory).
• Passion for intelligent systems, AI-driven finance, and enterprise transformation.

Location & Work Mode

• In Bangalore office
• Reports to: Founder & Head of Strategy

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